I have a confession to make.
Up until three months ago, I hated my major.
Every day, I was questioning if Public Relations was really the major for me.
I was frustrated because all I had learned, and was continuing to learn through the spring 2015 semester, was the glossary of terms I apparently needed to memorize in order to be a successful Public Relations professional.
And the class I hated the most? Public Relations Strategies.
Now, I should say I had an absolutely incredible professor for the course, Dr. Sun Lee. She is one of the most kind, helpful professors I have had the pleasure of learning from in my time here at Texas Tech.
So my hatred of the course had absolutely nothing to do with her. I was just sick and tired of learning definitions.
But, since the completion of the course in May, I am three months wiser and three months keen on how useful Public Relations Strategies actually is in terms of being successful within my major.
So, I guess what I’m trying to say is, thank you Dr. Lee. I owe it all to you.
By this point you’re probably thinking to yourself, “Okay, Dana. What’s the point of all of this?”
Well, audience, thank you for asking. It’s just I have something I need to share with you all. I need to tell you the Top Five Lessons I Learned in Public Relations Strategies.
Because they are proving to be astronomically important as I ascend into courses requiring me to apply skills and gain confidence in myself as a Public Relations professional.
1. Public Relations hinges entirely upon honesty.
- Dr. Lee stressed to my classmates and I on the very first day of the course that Public Relations is NOT spinning the truth to make you, or the organization you’re representing, look better. We must be honest and transparent so the relationships we build with our publics are strong. Which leads me to my next greatest lesson…
2. Know your public.
- Not knowing your public is kind of like shouting into the void and hoping someone hears what you’re shouting and thinks, “I like that.” When you know your public, you know how to create a conversation with them that will be beneficial for everyone.
3. Before you ever begin, know where you want to end.
- Poetic, I know. Any and all forms of Public Relations tactics require knowing what you want the end result to be before you start implementing anything. Otherwise, it would be like jumping into that same void and hoping someone is waiting with open arms at the bottom.
- Listen to your audience, peers and competitors. You’ll be a better professional because of it.
5. Be quick, but not too quick.
- Always be ready to react, but take a moment to determine whether your reaction is appropriate for the situation.
Dr. Lee, I am so sorry I didn’t see the value in these things when you first presented them to me. I now appreciate what you’ve given me.
So, what lessons have you all grown to see the value in even though you deemed them frivolous at first? Let me know. I’m interested.